Best Digital Marketing Course in Dubai - Elegant Training Center

We are now living in a fast-paced technological era where Traditional Marketing is no longer sufficient to efficiently drive your brand growth and sales. Digital Marketing is at the forefront of innovation and major growth and the demand for skilled digital professionals is on the rise nowadays.

This Digital Marketing course provides basic to advanced Best Digital Marketing Course in Dubai and its importance within the current media environment. Receive in-depth knowledge about the multiple digital channels such as Social Media, PPC, SEO, Google Adwords, Google Analytics and how they can be used to effectively create an impactful digital marketing strategy

For whom the course is?

1.Marketing & Sales Professionals
2.Business Owners
3.Entrepreneurs
4.Digital Marketing Professionals
5.Students

Social Media Courses in Dubai

What is the Facebook advertisement?
What is an Instagram advertisement?
How does the Facebook Algorithm work?
How to Content Marketing?

Leveraging Facebook Insights for Success
Facebook Brand Pages
Content Best Practices
Facebook Targeting Options
Interest-Based Targeting
Custom-Based Targeting
Re-targeting or Facebook Exchange Understanding
Facebook Ad Structure
Pixel setup and custom code embedding
Custom audience creation
Targeting custom created audience
Conversion tracking based on the specific post
Conversion tracking for the custom audience
Leveraging custom tracking method
Brand awareness campaign
Reach campaign
Post engagement campaign
Traffic campaign
App installs campaign
Video views campaign
Lead generation campaign, a conversion tracking
Intelligence campaign for the highest result
Facebook Intelligence campaign technique for highest conversion.
Smart campaign for high results with the lowest CPC technique.
Branding technique campaign.

Search Engine Optimization(SEO)

What is On-Page Optimization?

Keyword Research with Google Keyword Planner.

How to Select a Domain Name?

Page Naming URL Structuring and Folder Naming
Image Naming, Image Title, and ALT Tags Creation
What are Meta Tags
Description
Country Robots
Keywords Author
Redirection Tags
Headings Tags H1 to H6

What is Content Writing?

SEO Friendly Content Writing Inserting keywords in content
Anchor Text, Link Title
Robots. text file creation and us
HTML Sitemap creation
XML Site Map Creation
ROR text sitemap
Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)


Why a Search Engine penalizes a Website?

Advanced

1.How to optimize your site for Google Hummingbird Algorithm?
2.What is Google Panda Algorithm?
3.What is Google Penguin Algorithm?
4.What is Google EMD Update?
5.How to save your site from Google Panda, Penguin, and EMD Update?
6.How to recover your site from Panda, Penguin, and EMD?

Why Search Engine Marketing (SEM)?

Many people start with a good Web site and invest in SEO, but don’t necessarily follow through with another very important component, and that is search engine marketing.
SEM is a broader term than SEO and is used to encompass different options available to use a search engine’s technology, including paid ads. SEM is often used to describe acts associated with researching, submitting and positioning a website within search engines. It includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.
Some of the most common SEM best practices include:
Using keywords and keyword analysis.
Search engine optimization (SEO).
Building ads and content for local listings and geo-targeted ads.
Pay-per-click (PPC) advertising campaigns.
SEM offers you the opportunity to pay based on clicks (you pay only for each click through from the advertisement to your website or landing page). Ads in a successful SEM campaign will be shown to those consumers specifically looking for your products or services, resulting in a higher conversion rate.
Google Adwords (PPC PMC )
Create Google AdWords Pay Per Click Campaign
Setting up a new Google Account
Creating Google Search Engine Marketing Campaigns with specific client needs (includes Location, Network, Devices, CPC, Bidding Option, Ad Extension – Location Extension, Phone Extension, Site links).
Create Ad group
Creating Multiple Ad groups by analyzing products/services/sectors offered by the Client.
Setting up and Adjusting the Maximum Bid for the Ad Groups.
Create Ads
Creating multiple effective Ads for every Adgroup and Tuning the Ads for performance.
Analyzing the industry, understanding the end-user needs, and creating effective Keywords from users’ search points.
Creating Campaign Level Negative Keywords.
Creating Ad group level Negative Keywords.

Analyze your Search Engine Marketing Campaign

Analyzing your business Goals and Setting up Google Analytics to track user behavior
Monitoring your Google AdWords PPC performance by analyzing Google Analytics reports for Conversion Tracking, Campaign Tracking, Traffic Sources, and Goal Conversions.
Updating bids at Keywords and Ad groups level based on the performance of the Ads.
Decreasing the monthly spending budget for existing PPC campaigns by analyzing and improving Quality Score Improvements.
Suggesting improvements for target page optimization for specific Ad groups
1.Reducing monthly spend by removing irrelevant keywords (irrelevant visitors)
2.Bidding Analysis
3.Improving CTR

For more details visit our website: Best Digital Marketing Course in Dubai
Contact: +971 54 749 5664

Address: Office Number 620, Al Attar Business Center, Beside Ibis Hotel, Al Barsha 1 Near Mashreq Metro Station, Sheikh Zayed Road, Dubai, UAE

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